--- title: Research reveals what dental professionals value most description: Work-life balance, career development, and a supportive culture top the list of priorities for dental professionals image: https://dentist-times.co.uk/hubfs/103001949_Anni_Seaborne_1%20(1).png --- [![DTOC RGB Logo-1](https://dentist-times.co.uk/hubfs/DTOC%20RGB%20Logo-1.svg "DTOC RGB Logo-1")](https://dentist-times.co.uk/home) - [ABOUT](https://dentist-times.co.uk/about) - [NEWS](https://dentist-times.co.uk) - [EVENTS](https://dentist-times.co.uk/events) - [PARTNERS](https://dentist-times.co.uk/partners-dtoc) - [CONTACT](https://dentist-times.co.uk/contact) [Bupa Dental Care](https://dentist-times.co.uk/dentist-times-owners-club-insights/tag/bupa-dental-care) # Research reveals what dental professionals value most   ## ![Anni Seaborne, Head of General Dentistry at Bupa Dental Care](https://dentist-times.co.uk/hs-fs/hubfs/103001949_Anni_Seaborne_1%20(1).png?width=1920&height=1080&name=103001949_Anni_Seaborne_1%20(1).png)   ## Work-life balance, career development, and a supportive culture top the list of priorities for dental professionals    New research from Bupa Dental Care highlights that dental professionals are increasingly seeking supportive, flexible workplaces that offer development opportunities and a culture that supports wellbeing.   Dental practitioners prioritise work-life balance (35%), training and development (31%), and a collaborative, supportive culture (29%) when it comes to their career.  At the same time, one in three (33%) feel there are limited opportunities for progression and a lack of mentoring.  And a quarter of respondents said they want to make a meaningful impact in the industry, while 24% want to feel valued and work somewhere they are proud of.   Dental professionals also emphasised that access to mental health services (40%), peer mentoring (38%), and better support for physical pain (38%) would enhance their wellbeing at work. More than a third (37%) also stated that a more-flexible work environment would make a difference to their roles, particularly during key life events, such as menopause or when they have caring responsibilities.  > Our findings highlight the importance of supporting wellbeing in the workplace as well as encouraging professional growth through rewarding career paths The findings come as Bupa Dental Care launches its *Feel at Ease* campaign, which is designed to support dental professionals in feeling confident and cared for in their careers. The campaign also supports the patient experience, recognising that dental anxiety remains a common barrier to care. By helping patients feel more comfortable in the dentist’s chair, and supporting dental professionals in their careers, the campaign takes a holistic approach to wellbeing for all.   Mark Allan, general manager for Bupa Dental Care, said: “The dentist’s chair is at the heart of every surgery and we want our people to feel as supported as the patients they care for every day. “That’s why our *Feel at Ease* campaign prioritises both sides of the chair – making it a place of comfort for patients, while instilling confidence and support for our teams, helping them thrive in their careers and, in turn, deliver the best-possible care.  “Our findings highlight the importance of supporting wellbeing in the workplace as well as encouraging professional growth through rewarding career paths.” calendar icon Oct 2, 2025 1:45:37 PM ![General Dental Council criticised in PSA review](https://dentist-times.co.uk/hs-fs/hubfs/hand-3999923_1280.jpg?width=600&name=hand-3999923_1280.jpg) ## [General Dental Council criticised in PSA review](https://dentist-times.co.uk/dentist-times-owners-club-insights/general-dental-council-criticised-in-psa-review) The General Dental Council (GDC) has been criticised for failing to meet national standards for... ![GDC to recruit new Registrant Council member](https://dentist-times.co.uk/hs-fs/hubfs/dentist-4373290_1280%20(1).jpg?width=600&name=dentist-4373290_1280%20(1).jpg) ## [GDC to recruit new Registrant Council member](https://dentist-times.co.uk/dentist-times-owners-club-insights/gdc-to-recruit-new-registrant-council-member) The General Dental Council (GDC) has announced it will appoint a Registrant Council member to join... ![Researchers urge caution over use of AI dental speech recognition technology](https://dentist-times.co.uk/hs-fs/hubfs/technology-7111795_1280.jpg?width=600&name=technology-7111795_1280.jpg) ## [Researchers urge caution over use of AI dental speech recognition technology](https://dentist-times.co.uk/dentist-times-owners-club-insights/researchers-urge-caution-over-use-of-ai-dental-speech-recognition-technology) A new study from King’s College London has revealed that artificial intelligence (AI) automatic... ![New chair of the GDC reveals her plans to unite the sector](https://dentist-times.co.uk/hs-fs/hubfs/Dr%20Helen%20Phillips.jpg?width=600&name=Dr%20Helen%20Phillips.jpg) ## [New chair of the GDC reveals her plans to unite the sector](https://dentist-times.co.uk/dentist-times-owners-club-insights/new-chair-of-the-gdc-reveals-her-plans-to-unite-the-sector) The new chair of the General Dental Council (GDC) has laid out her plans to unite the sector to... ![DTOC RGB Logo-2](https://dentist-times.co.uk/hubfs/DTOC%20RGB%20Logo-2.svg)![DTOC Rev Logo](https://dentist-times.co.uk/hubfs/DTOC%20Rev%20Logo.svg) The Dentist Times Owners Club is an exclusive, free-to-join community, designed specifically for dental practice owners.    **              Organised by**** Nexus Media Group** ![nmg-logo](https://dentist-times.co.uk/hs-fs/hubfs/nmg-logo.png?width=174&height=83&name=nmg-logo.png) Registered office: 3rd floor, 10 Rose & Crown Yard, King Street, London SW1Y 6RE ***[https://nexusmediagroup.co.uk/](https://nexusmediagroup.co.uk/)*** Registered in England & Wales No.7430935 VAT Registration Number: 629 547 604        --- © 2025 Dentist Times Owners Club ↑ ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joanne Makosinski", "url" : "https://dentist-times.co.uk/dentist-times-owners-club-insights/author/joanne-makosinski" }, "dateModified" : "2025-10-02T12:48:31.877Z", "datePublished" : "2025-10-02T12:45:37.000Z", "headline" : "Research reveals what dental professionals value most", "image" : [ "https://dentist-times.co.uk/hubfs/103001949_Anni_Seaborne_1%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://dentist-times.co.uk/dentist-times-owners-club-insights/research-reveals-what-dental-professionals-value-most", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://dentist-times.co.uk/hubfs/NMG_Black_logo.svg" }, "name" : "Nexus Media Group" } } ```